I don’t know about you, but sometimes I find myself spinning in the same spot week after week after week. And sometimes, I find I’ve been doing it for months. Moving forward a little only to rock back into the same spot. I tell myself I’m working: sending emails, following up with phone calls, creating plans. I feel busy, but busy is not the same as progress.
As entrepreneurs, it’s easy for us to get caught up in the busy work. Sometimes, it’s just that’s it’s the easy work. Work that’s urgent rather than truly important: the troublesome client, the hiccups in development, the problems with the team. It’s easy because it requires no risk; it also never results in any real progress.
The root cause of such stunted progress – stagnant sales, deals that never seem to close, the same problems cropping up again and again – is usually fear. Fear that what we’re doing will get away from us and we won’t be able to handle it. Fear that we’ll get too many clients, or have too many offers and we won’t be able to deliver. Fear that things will get moving so fast we’ll fail. But, the real threat is not failure of moving too fast, it’s of moving so slowly we tip over, grinding to a tragic halt.
Holding back will never get you where you want to go, it will only keep you spinning exactly where you are. Here are three ways you can get moving on Take Action Tuesday:
Make a BIG move
Do something scary big. Reach out to that ideal client. Call the investor. Send a LinkedIn InMail to the CTO-hire. And then do another big thing and another big thing. Hit the gas and keep going. It may feel a little crazy, but trust me, you’ll adjust and get the hang of it.
Delegate, delegate, delegate
There are things in your business that only you can do – among them may be are your initial sales, creating a vision, hiring a team, courting investors, building a business (not a product). You do the important work. Hire a part-time virtual assistant or an intern to do the rest. They are less expensive than you think.
For a week, ask yourself these three very important question: is this activity making me money, is this task creating a system that will run in the future without me, and is this action delivering on our promise to our best customers? If the answer is no. Stop doing it. And if it fulfills all three questions, then do it first. It should be your most important priority.
I look forward to seeing you over here at ASU Chandler Innovation Center soon!