Date(s) - 09/06/2017
9:30 am - 11:00 am
Your Customers Probably Aren’t Who You Think They Are
As we launch our startup product or service, or if we have an established business about to pursue a new idea, it’s important to learn who our potential customers might be and what will best satisfy their needs. We need to stay away from preconceptions. And if we already have customers, we can’t assume that they will be the same customers for our new idea.
Greg Bischak will take us through the Customer Development and Discovery process to make sure we understand how these important steps drive the launch of our MVP and sustainable growth. You will learn what “getting out of the building” really means and how to optimize the value of this important activity, including:
- Defining your Customer Discovery objectives
- Developing a list of targeted clients and where to find them
- Creating the questions you want to ask them, and how to ask them
- Understanding what to do with the data you have collected and how to know when you are done
Join us for this in-depth look at Customer Discovery. If you’re preparing to launch a product or service for the first time, or are adding one to your existing business, you’ve got to hear this!
Greg Bischak is founder and CEO of GBA Strategic, a consultancy focused on growth strategies. He has spent over 40 years driving growth in startups to Fortune 500 technology based companies globally. He has established and led research and development organizations, operations management, business development, marketing, business sector management and organizational development in private and government sectors, including, aerospace, defense, communications, computer & commercial electronics, industrial systems, medical device, and material science markets. His activities have included transferring technology internationally, driving technical innovation across international teams, collaborating with universities and research labs, negotiating strategic partnerships, and leading business teams to bring new technologies to market.