Date(s) - 10/24/2017
9:00 am - 11:00 am
Image is Everything – Perception is Reality
Branding is about more than names, logos and slogans – it’s about how your business shows up in the world and how your key audiences perceive you.
This class moves beyond all the hype around branding and gets to the essence of how it can work for you to create a compelling and trustworthy image–essential brand attributes for start-ups and seasoned organizations. Whether you’re branding a product, service, company or yourself, Understanding Branding will help you discover the key steps for developing a brand that stands out from your competition and resonates with your most important audiences. You will learn:
- Engineering an Intentional Brand
- The Power of Brand Archetypes
- Creating Brand Relativity
- Amplifying Marketing Touchpoints
He’s been at this for about, well, let’s just say a lot of years, so he is very experienced in helping businesses of all stages get their marketing and branding out in a way that aligns with your company.